La Tomatina
The Final Brochure
La Tomatina is a festival held in Buñol, Spain every year. It was fun to redo their brochure and logo to give it a more exciting feel that matches the festival. Here are the front cover and the backside of the trifold.
Inside of Brochure
This is the inside of the brochure with faint lines that show the location for the fold lines. I used Adobe Illustrator to do all of the illustrations and then put it together in Adobe InDesign.
Fold-over, Back & Front
This is the flip side of the interior of the brochure. From left to right are the fold-over(the map), the backside, and the front.
Mood Boards
I devised three different moods for the project based on how I thought festival-goers might feel. In the Mood Boards, I used fonts, color schemes, and images to project a particular mood. In the end, I used the, ‘Wild Fun’ fonts and leaned into the, ‘Epic Adventure’ color scheme.
SKETCHES
During this phase of development, I created sketches of logo ideas and then ideated to find a logo. I used the same process to sketch out the basic layout. Afterward, I crafted a paper mockup of the brochure which I photographed and then sketched into Adobe Illustrator and Adobe InDesign to create the brochure’s final layout. I have included these samples for reference.