Doña Maria

Old vs New Menu

One of the places I like to eat is Doña Maria, but their menu doesn’t convey the deliciousness of their food. I wanted to elevate the menu, but not too much since this is a mom-and-pop shop. Their original menu was too full of items that were basically the same, and it was also hard to read. For reference I have a side by side comparison of the new and old menu covers.

ORIGINAL MENU

Finalized Menu

The new menus are bright and concise, with fewer options, making it easier for a customer to order. The old menus are also shown.

Assets

I also designed marketing materials complement the menu, including two sample coasters, business cards, gift cards, and a take-away box.